Brightly's Expansion into Amsterdam: A Brighter Future for Data and IoT Solutions


At Brightly, we've always believed in the power of data, AI, and IoT solutions to shape tomorrow's digital landscape. Our journey began in 2020 and has been driven by a passion for innovation and a commitment to the well-being of Brightly’s employees. We have become home to 85 talented data professionals in just three short years.

In pursuit of our growth and internationalization strategy, we're thrilled to share a significant milestone in our story: The opening of our Amsterdam office. We bring our unique blend of cloud data, smart IIoT, and design-driven digital solutions expertise to the heart of the Netherlands and central Europe.

Brightly: Lighting Up Tomorrow's Data and IoT Solutions Together with Our Clients

From day one, our mission has been to lead the way in industrial data collection, modernizing data platforms, and crafting digital solutions that harness the full potential of data. Unlike other such data companies, we have true experience from factory floor and working with industrial machines. Our unwavering dedication to infusing design thinking into technology development makes us unique. For us, it's not just about delivering technology solutions; it's about delivering solutions that are technically robust & future-proof (= using open and cloud-based technologies) and intuitively user-friendly. With this approach, we have gained the trust of the most prominent globally-operating enterprises in the Nordic market and are confidently taking the next step toward Europe.

Our Expertise:

Industry Sector Focus and IoT Pioneering

Our journey to this point has been marked by a relentless pursuit of excellence in two key areas: Industrial data solutions and cutting-edge work with smart edge and IoT solutions.

Industrial data solutions:

In the realm of industrial data solutions, we have consistently delivered state-of-the-art analytics and near real-time data platforms tailored to the unique needs of different industry sectors – e.g., process industry, manufacturing, machinery, and energy. From predictive maintenance algorithms that minimize downtime to advanced analytics platforms that provide actionable insights, we've empowered our industry sector clients to unlock the full potential of their data-driven operations.

Edge and IoT:

Our relentless dedication to IoT and edge technologies has led us to develop the Brightly industrial data framework. This framework allows our clients to hit the ground running, leveraging the power of IoT for real-time data insights, automation, and improved decision-making from day one.

Cloud data solutions and data platforms for retail, media, finance, healthcare, and consumer services

In parallel with our achievements in industrial data solutions and IoT, Brightly has expanded its expertise into various sectors critical to today's digital landscape. Our cloud data solutions and data platforms cater to a wide range of industries, including retail, media, finance, healthcare, and consumer services. We've harnessed the power of scalable cloud infrastructure, cutting-edge data analytics, and AI-driven insights to transform how businesses in these sectors leverage their data assets. Whether it's optimizing customer experiences, enhancing financial strategies, or improving patient care, we're dedicated to helping our clients thrive in an increasingly data-centric world. Our commitment to innovation and design thinking continues to drive us forward as we shape the future of data and digital solutions in Europe and beyond.

Our Next Chapter: Amsterdam Calling

As part of our internationalization strategy, we're embarking on an exciting new chapter by opening an office in Amsterdam. This decision underscores our commitment to serving European clients and expanding our footprint in central Europe.

What lands to Amsterdam with us:

Access to Cutting-Edge Data Expertise: European companies can tap into Brightly's pool of data, AI, and software development experts. This means gaining access to the latest innovations and technologies, enabling them to stay ahead of the curve.

Smart IoT and Edge Solutions Excellence: our deep expertise in industrial data solutions – especially in working with IoT and Edge solutions – can be a game-changer for European businesses. We have the experience to use real-time data and automation to streamline operations and improve decision-making.

Design Thinking and User-Centric Approach: Our commitment to design thinking means that data solutions are functional and user-friendly. European companies can benefit from solutions prioritizing the end-user experience, increasing adoption rates and customer satisfaction.

Tailored Solutions for Local Needs: With an office in Amsterdam, we're more accessible to European clients than ever. Face-to-face interactions and local support enhance our collaboration experience. Our presence in the Netherlands ensures we understand local businesses' unique challenges.

Strategic Digital Solutions: We're not just a service provider but your strategic partner. We work closely with your team and the end users to align technology solutions with your business goals, ensuring long-term success.

Towards a brighter tomorrow

Our decision to open an office in Amsterdam marks a new chapter in our journey. We're excited about the opportunities it brings for all of us. As we continue to shine brightly in the tech world, our presence in the heart of Europe promises a brighter future for each of us who seeks to harness the power of data and IoT. Together, let's embark on this exciting journey into a brighter tomorrow.

About the author
Joanna Purosto

Entrepreneurial-minded and nerdy marketing professional. Joanna has years of experience building marketing functions for start-ups and scaleups in the AI and IT sectors. She has an M.Sc. in Economics, majoring in Entrepreneurship and minoring in Artificial Intelligence.

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