Helle Einblicke

Brightly at Data Innovation Summit 2025: Building smarter, more sustainable digital solutions with data, AI & IoT

If you’re attending the Data Innovation Summit this year, I’d love to see you there. Whether you’re exploring your next move in data and AI or just want to trade ideas, please come by and say hi. You can meet our team at booth A2, join our session with Helen on district heating, or book a 1:1 meeting to talk more in-depth about your goals.

How to Succeed with GenAI – Case Santen Pharmaceutical

At Santen Pharmaceutical, Brightly designed and implemented ChatAIRI, a generative AI tool that enables quick analysis of a vast amount of regulatory data. Read more about how we used AI to tackle a real-world problem efficiently.

Brightly joins LifeFactFuture to lead development of technology excellence in pharma and life sciences

Brightly joins the LifeFactFuture research program to lead the Technology Excellence Work Package in a consortium of university entities, leading life science manufacturers as well as data and technology companies.

News: Brightly tritt dem VDMA bei

Gemäß unseren Plänen zur Expansion in die DACH-Märkte haben wir im März 2024 ein Büro im Herzen Mitteleuropas eröffnet.

Testing is an Investment in the Future of the Product

Software testing is the unsung hero of the various development disciplines. Often the testing is seen as ‘Complex!’ ‘Time-consuming!’ and ‘Tedious!’ But as a systematic part of your development processes, it makes developers’ work smoother, easier, and cost-effective while making your product solid, bug-free and future-proof. Here are some ways to leverage testing to improve your product and help your developers do their best work.

Marktexpansion in der DACH-Region

Gemäß unseren Plänen zur Expansion in die DACH-Märkte haben wir im März 2024 ein Büro im Herzen Mitteleuropas eröffnet.

Stop Talking About AI, Start Solving Real Problems

The hype is strong with AI. As we're bombarded with AI-related topics, it might seem imperative to move quickly, but it's equally important to ensure that we're solving the right problems. Read more to learn how use a problem-solving mindset to make your AI project successful.

Data Cases as Innovation Projects

Modern data solution development has surprisingly many similarities with the innovation process. In this blog, I describe how to recognize innovation phases when developing data and analytics cases.

Uncovering The Pulse of Social Media: AI Insights into Finland’s Labor Market Debate

This blog post delves into the application of modern AI for extracting meaningful insights from the turmoil of social media discourse. We showcase this technique by examining the social media conversations about the ongoing labor market reforms and political strikes in Finland.

Why Should All Software Projects Use Unit Tests?

This article will address the impact of unit testing on projects, define testable units, explore the benefits of disciplined practices, and provide guidance on getting started.

The Dos and Don’ts of Production Grade GenAI Software

This article distills Brightly’s hands-on experience into essential dos and don'ts when developing GenAI applications for production use.

Data monetization on a modern data platform

Data monetization is a process of converting organizations’ raw data into sellable data products. This article covers two real-life examples of data monetization, explains the key benefits of data monetization, and describes how to monetize your data in practice.